When it comes to building a business in the online world, branding questions will arise and the main method to branding online is through domain name registration. This provides you with a brandable name online that people can remember to get to your web site. The most famous one that everyone probably knows is google.com. As you look to buy your domain name, you should inform yourself about three things within the process.
Domain Name Spelling
Making sure your domain name is spelled correctly avoids frustration of paying for something you did not want. Many times people do it quickly and forget this simple fact of double checking. Then their web designer will go to set up the domain for the hosting and the web person realizes that the domain they think they own is not actually theirs. A short window does normally exist where you can actually return the domain name if this happens, so noticing this early is crucial.
Multiple TLD Registration
With domain names, there are multiple top level domains (TLD for short). The .com domain name extensions is the most common extension every average person knows about and this is what they are after. The .net or .org domains are hardly registered as well as country code specific domains such as .ca and .us. Company branding and branding all variations of your domain name is the reason you want to register multiple top level domains. If anyone forgets your website and by mistake puts a different domain name extension, it will still redirect to your site (provided you make the correct setup). Doing this will also prevent cybersquatters using your name for their gain.
Ensuring correct Contact Information
For domain name regulation, ICANN requires you to enter in valid information when you buy a domain name. If you do not, you are at risk of losing your domain name. No one wants to risk losing the domain name that identifies their company online, and their really is no reason to put invalid information here.
Follow these simple ideas when you go ahead with buying cheap domains and your start to branding your business online will have a great start.
